Massive-market oriented success cases: Mivtech’s InteractivenAvatar and Personalized Digital Signage developments
n
Interactive Avatar and Personalized Digital Signage developments are good examples of thenresults obtained from the collaboration of several GraphicsMedia.net partners. They havenworked with Mivtech developing state-of-the-art technology that allows digital signagenplatforms to give a step forward and to better fulfill potential customers’ expectations andnwishes.
n
The Interactive Avatar development provides a new way of interacting with digital signagenplatforms. It makes use of latest natural interaction and 3D web technologies to obtain a 3Dnvirtual avatar that is able to interact with potential customers via voice and gestures in anreactive way. The merge between this innovative interaction element and a carefully designedninterface has demonstrated that Interactive Avatar platform clearly increases the customernengagement with the products shown by the system.
n
n
The Personalized Digital Signage development makes use of the state-of-the-art computernvision technologies that recognizes several customer features with the goal of showingnpersonalized products to them. Therefore, the computer vision module is able to detectnfeatures such as gender, age, mood, user profile …, and it adapts the products and content tonmeet the customer’s expectations. To provide such a state-of-the-art success case, a team ofnsenior researchers from GraphicsMedia.net have worked hardly to obtain a highly innovativencomputer vision module that is able to work in uncontrolled environments. PersonalizednDigital Signage is now at deployment stage, becoming in the shot-midterm a key product fornMivtech’s business strategy.
n
